{"product_id":"loreal-paris-excellence-creme-colorazione-permanente-triplo-trattamento-con-acido-ialuronico-100-copertura-capelli-bianchi","title":"L'Oréal Paris Excellence Crème – Colorazione Permanente Triplo Trattamento con Acido Ialuronico – 100% Copertura Capelli Bianchi","description":"\u003c!-- ============================================================\n     SCHEDA PRODOTTO SHOPIFY — AVELLA MAGAZZINI x L'ORÉAL PARIS\n     Excellence Crème · Colorazione Triplo Trattamento\n     Versione 6.9.8 · Head of Content \u0026 Conversion Architect\n     ============================================================ --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ═══════════════════════════════════════════════\n     1️⃣  TITOLO LUNGO H1 SEO\n     ═══════════════════════════════════════════════\n     L'Oréal Paris Excellence Crème Colorazione Permanente\n     Triplo Trattamento con Acido Ialuronico – Kit Completo\n     ═══════════════════════════════════════════════ --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ═══════════════════════════════════════════════\n     2️⃣  DESCRIZIONE HTML (LANDING PAGE 6.9.8)\n     ═══════════════════════════════════════════════ --\u003e\n\u003cstyle\u003e\n  \/* ── DESIGN SYSTEM TOKENS ─────────────────────── *\/\n  :root {\n    --rouge:     #C0163E;\n    --rose:      #E8547A;\n    --rose-pale: #F9D0DB;\n    --or:        #C9A84C;\n    --or-light:  #F5DFA0;\n    --or-glow:   #FFE98F;\n    --noir:      #1A0A10;\n    --gris-fond: #FDF6F8;\n    --gris-2:    #F3E9ED;\n    --blanc:     #FFFFFF;\n    --texte:     #2C1018;\n    --texte-2:   #5A3040;\n    --border-r:  12px;\n    --shadow-card: 0 8px 32px rgba(192,22,62,0.13);\n    --ff-display: 'Playfair Display', Georgia, serif;\n    --ff-body:    'Lato', Helvetica, Arial, sans-serif;\n  }\n\n  \/* ── RESET \u0026 BASE ─────────────────────────────── *\/\n  .exc-wrap * { box-sizing: border-box; margin: 0; padding: 0; }\n  .exc-wrap {\n    font-family: var(--ff-body);\n    color: var(--texte);\n    background: var(--gris-fond);\n    max-width: 900px;\n    margin: 0 auto;\n    overflow-x: hidden;\n  }\n\n  \/* ── GOOGLE FONTS IMPORT ──────────────────────── *\/\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,600;0,700;1,600\u0026family=Lato:wght@300;400;700\u0026display=swap');\n\n  \/* ── TOP BADGE ────────────────────────────────── *\/\n  .exc-badge-wrap {\n    display: flex;\n    justify-content: center;\n    padding: 22px 16px 0;\n    gap: 10px;\n    flex-wrap: wrap;\n  }\n  .exc-pill {\n    display: inline-flex;\n    align-items: center;\n    gap: 6px;\n    padding: 7px 18px;\n    border-radius: 50px;\n    font-size: 0.78rem;\n    font-weight: 700;\n    letter-spacing: 0.08em;\n    text-transform: uppercase;\n  }\n  .exc-pill--rebrand {\n    background: linear-gradient(135deg, var(--rouge), var(--rose));\n    color: #fff;\n    box-shadow: 0 4px 18px rgba(192,22,62,0.35);\n  }\n  .exc-pill--new {\n    background: linear-gradient(135deg, var(--or), var(--or-glow));\n    color: var(--noir);\n    box-shadow: 0 4px 18px rgba(201,168,76,0.45);\n  }\n\n  \/* ── HERO SECTION ─────────────────────────────── *\/\n  .exc-hero {\n    margin: 20px 16px 0;\n    border-radius: var(--border-r);\n    overflow: hidden;\n    position: relative;\n    background: linear-gradient(145deg, var(--noir) 0%, #3D0A1C 45%, #7A1530 100%);\n    padding: 48px 36px 40px;\n    box-shadow: var(--shadow-card);\n  }\n  .exc-hero::before {\n    content: '';\n    position: absolute;\n    inset: 0;\n    background:\n      radial-gradient(ellipse 60% 50% at 80% 30%, rgba(201,168,76,0.22) 0%, transparent 65%),\n      radial-gradient(ellipse 40% 60% at 10% 80%, rgba(232,84,122,0.18) 0%, transparent 60%);\n    pointer-events: none;\n  }\n  .exc-hero-eyebrow {\n    font-family: var(--ff-body);\n    font-size: 0.72rem;\n    font-weight: 700;\n    letter-spacing: 0.2em;\n    text-transform: uppercase;\n    color: var(--or);\n    margin-bottom: 14px;\n  }\n  .exc-hero h2 {\n    font-family: var(--ff-display);\n    font-size: clamp(1.6rem, 4vw, 2.5rem);\n    font-weight: 700;\n    color: var(--blanc);\n    line-height: 1.2;\n    margin-bottom: 14px;\n  }\n  .exc-hero h2 span {\n    color: var(--or-glow);\n    font-style: italic;\n  }\n  .exc-hero-sub {\n    font-size: 0.92rem;\n    color: rgba(255,255,255,0.72);\n    max-width: 520px;\n    line-height: 1.6;\n  }\n  .exc-hero-accent {\n    position: absolute;\n    right: -20px;\n    top: -20px;\n    width: 200px;\n    height: 200px;\n    border-radius: 50%;\n    background: radial-gradient(circle, rgba(201,168,76,0.18) 0%, transparent 70%);\n    pointer-events: none;\n  }\n\n  \/* ── GALLERY STRIP ────────────────────────────── *\/\n  .exc-gallery {\n    display: flex;\n    gap: 10px;\n    padding: 18px 16px 0;\n    overflow-x: auto;\n    scrollbar-width: none;\n  }\n  .exc-gallery::-webkit-scrollbar { display: none; }\n  .exc-gallery img {\n    height: 200px;\n    width: auto;\n    border-radius: 10px;\n    object-fit: cover;\n    flex-shrink: 0;\n    border: 2px solid transparent;\n    transition: border-color 0.2s, transform 0.2s;\n  }\n  .exc-gallery img:first-child {\n    border-color: var(--or);\n    transform: scale(1.02);\n  }\n  .exc-gallery img:hover {\n    border-color: var(--rose);\n    transform: scale(1.04);\n  }\n\n  \/* ── INTRO EMOZIONALE ─────────────────────────── *\/\n  .exc-intro {\n    margin: 24px 16px 0;\n    padding: 28px 30px;\n    background: var(--blanc);\n    border-radius: var(--border-r);\n    border-left: 4px solid var(--rouge);\n    box-shadow: 0 4px 20px rgba(192,22,62,0.08);\n  }\n  .exc-intro em {\n    font-family: var(--ff-display);\n    font-size: 1.05rem;\n    line-height: 1.75;\n    color: var(--texte);\n    font-style: italic;\n    display: block;\n  }\n  .exc-intro em strong {\n    color: var(--rouge);\n    font-style: normal;\n    font-weight: 700;\n  }\n\n  \/* ── GRIGLIA BENEFICI 2×2 ─────────────────────── *\/\n  .exc-benefits {\n    margin: 24px 16px 0;\n  }\n  .exc-benefits-title {\n    font-family: var(--ff-display);\n    font-size: 1.25rem;\n    font-weight: 700;\n    color: var(--noir);\n    margin-bottom: 14px;\n    padding-left: 4px;\n  }\n  .exc-grid-2x2 {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n  }\n  .exc-benefit-card {\n    background: var(--blanc);\n    border-radius: var(--border-r);\n    padding: 22px 18px;\n    box-shadow: 0 4px 18px rgba(192,22,62,0.08);\n    border-top: 3px solid var(--rouge);\n    transition: transform 0.2s, box-shadow 0.2s;\n  }\n  .exc-benefit-card:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 10px 28px rgba(192,22,62,0.15);\n  }\n  .exc-benefit-card:nth-child(2) { border-top-color: var(--rose); }\n  .exc-benefit-card:nth-child(3) { border-top-color: var(--or); }\n  .exc-benefit-card:nth-child(4) { border-top-color: var(--or); }\n  .exc-benefit-icon {\n    font-size: 1.8rem;\n    margin-bottom: 10px;\n  }\n  .exc-benefit-card h4 {\n    font-family: var(--ff-body);\n    font-size: 0.85rem;\n    font-weight: 700;\n    color: var(--texte);\n    text-transform: uppercase;\n    letter-spacing: 0.06em;\n    margin-bottom: 6px;\n  }\n  .exc-benefit-card p {\n    font-size: 0.82rem;\n    color: var(--texte-2);\n    line-height: 1.55;\n  }\n\n  \/* ── VIDEO SECTION (CENTRO) ───────────────────── *\/\n  .exc-video-wrap {\n    margin: 28px 16px 0;\n  }\n  .exc-video-label {\n    font-family: var(--ff-body);\n    font-size: 0.72rem;\n    font-weight: 700;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: var(--or);\n    margin-bottom: 10px;\n    padding-left: 4px;\n  }\n  .exc-video-container {\n    position: relative;\n    width: 100%;\n    padding-bottom: 56.25%;\n    background: var(--noir);\n    border-radius: var(--border-r);\n    overflow: hidden;\n    box-shadow: var(--shadow-card);\n    border: 2px solid rgba(201,168,76,0.3);\n  }\n  .exc-video-container iframe {\n    position: absolute;\n    inset: 0;\n    width: 100%;\n    height: 100%;\n    border: none;\n  }\n\n  \/* ── EXPERTISE TECNICA ────────────────────────── *\/\n  .exc-expertise {\n    margin: 28px 16px 0;\n    padding: 28px 30px;\n    background: linear-gradient(135deg, #1A0A10 0%, #3D0A1C 100%);\n    border-radius: var(--border-r);\n    box-shadow: var(--shadow-card);\n    position: relative;\n    overflow: hidden;\n  }\n  .exc-expertise::after {\n    content: '';\n    position: absolute;\n    right: -40px;\n    bottom: -40px;\n    width: 180px;\n    height: 180px;\n    border-radius: 50%;\n    background: radial-gradient(circle, rgba(201,168,76,0.15) 0%, transparent 70%);\n    pointer-events: none;\n  }\n  .exc-expertise h3 {\n    font-family: var(--ff-display);\n    font-size: 1.2rem;\n    font-weight: 700;\n    color: var(--or-glow);\n    margin-bottom: 14px;\n  }\n  .exc-expertise p {\n    font-size: 0.88rem;\n    color: rgba(255,255,255,0.82);\n    line-height: 1.7;\n    margin-bottom: 10px;\n  }\n  .exc-expertise p:last-child { margin-bottom: 0; }\n  .exc-expertise strong { color: var(--or-light); }\n\n  \/* ── RITUAL STEPS ─────────────────────────────── *\/\n  .exc-steps {\n    margin: 24px 16px 0;\n  }\n  .exc-steps-title {\n    font-family: var(--ff-display);\n    font-size: 1.2rem;\n    font-weight: 700;\n    color: var(--noir);\n    margin-bottom: 14px;\n    padding-left: 4px;\n  }\n  .exc-step {\n    display: flex;\n    gap: 16px;\n    background: var(--blanc);\n    border-radius: var(--border-r);\n    padding: 20px;\n    margin-bottom: 10px;\n    box-shadow: 0 3px 14px rgba(192,22,62,0.07);\n    align-items: flex-start;\n  }\n  .exc-step-num {\n    flex-shrink: 0;\n    width: 42px;\n    height: 42px;\n    border-radius: 50%;\n    background: linear-gradient(135deg, var(--rouge), var(--rose));\n    color: #fff;\n    font-weight: 700;\n    font-size: 1rem;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    font-family: var(--ff-display);\n    box-shadow: 0 4px 12px rgba(192,22,62,0.3);\n  }\n  .exc-step-body h4 {\n    font-size: 0.88rem;\n    font-weight: 700;\n    color: var(--texte);\n    text-transform: uppercase;\n    letter-spacing: 0.05em;\n    margin-bottom: 5px;\n  }\n  .exc-step-body p {\n    font-size: 0.83rem;\n    color: var(--texte-2);\n    line-height: 1.6;\n  }\n\n  \/* ── TABELLA UCP (ZEBRA) ──────────────────────── *\/\n  .exc-table-wrap {\n    margin: 28px 16px 0;\n    border-radius: var(--border-r);\n    overflow: hidden;\n    box-shadow: var(--shadow-card);\n    border: 1px solid var(--rose-pale);\n  }\n  .exc-table-head {\n    background: linear-gradient(90deg, var(--rouge), var(--rose));\n    padding: 14px 20px;\n    display: flex;\n    align-items: center;\n    gap: 10px;\n  }\n  .exc-table-head span {\n    font-size: 0.78rem;\n    font-weight: 700;\n    letter-spacing: 0.15em;\n    text-transform: uppercase;\n    color: #fff;\n  }\n  .exc-table {\n    width: 100%;\n    border-collapse: collapse;\n  }\n  .exc-table tr:nth-child(even) td { background: var(--gris-2); }\n  .exc-table tr:nth-child(odd) td  { background: var(--blanc); }\n  .exc-table td {\n    padding: 11px 18px;\n    font-size: 0.84rem;\n    color: var(--texte);\n    border-bottom: 1px solid var(--rose-pale);\n    line-height: 1.5;\n  }\n  .exc-table td:first-child {\n    font-weight: 700;\n    color: var(--texte-2);\n    width: 38%;\n    border-right: 1px solid var(--rose-pale);\n  }\n\n  \/* ── VARIANTI COLORI ──────────────────────────── *\/\n  .exc-variants {\n    margin: 28px 16px 0;\n  }\n  .exc-variants-title {\n    font-family: var(--ff-display);\n    font-size: 1.2rem;\n    font-weight: 700;\n    color: var(--noir);\n    margin-bottom: 14px;\n    padding-left: 4px;\n  }\n  .exc-variants-table-wrap {\n    border-radius: var(--border-r);\n    overflow: hidden;\n    box-shadow: var(--shadow-card);\n    border: 1px solid var(--rose-pale);\n  }\n  .exc-variants-table-head {\n    background: linear-gradient(90deg, var(--noir), #3D0A1C);\n    padding: 12px 18px;\n  }\n  .exc-variants-table-head span {\n    font-size: 0.75rem;\n    font-weight: 700;\n    letter-spacing: 0.15em;\n    text-transform: uppercase;\n    color: var(--or-glow);\n  }\n  .exc-var-table { width: 100%; border-collapse: collapse; }\n  .exc-var-table thead tr { background: var(--rose-pale); }\n  .exc-var-table thead th {\n    padding: 10px 14px;\n    font-size: 0.75rem;\n    font-weight: 700;\n    text-transform: uppercase;\n    letter-spacing: 0.08em;\n    color: var(--texte-2);\n    text-align: left;\n    border-bottom: 2px solid var(--rose);\n  }\n  .exc-var-table tbody tr:nth-child(even) td { background: var(--gris-2); }\n  .exc-var-table tbody tr:nth-child(odd) td  { background: var(--blanc); }\n  .exc-var-table tbody tr:hover td { background: #FDE8EE; }\n  .exc-var-table td {\n    padding: 9px 14px;\n    font-size: 0.82rem;\n    color: var(--texte);\n    border-bottom: 1px solid var(--rose-pale);\n  }\n  .exc-var-table td:first-child { font-weight: 700; color: var(--rouge); }\n  .exc-sku-badge {\n    display: inline-block;\n    background: var(--noir);\n    color: var(--or-glow);\n    font-size: 0.7rem;\n    font-weight: 700;\n    padding: 2px 8px;\n    border-radius: 4px;\n    letter-spacing: 0.06em;\n    font-family: monospace;\n  }\n  .exc-ean-badge {\n    display: inline-block;\n    background: var(--rose-pale);\n    color: var(--texte-2);\n    font-size: 0.7rem;\n    padding: 2px 8px;\n    border-radius: 4px;\n    letter-spacing: 0.05em;\n    font-family: monospace;\n  }\n\n  \/* ── BOX L'ESPERTO CONSIGLIA ──────────────────── *\/\n  .exc-expert {\n    margin: 28px 16px 0;\n    background: var(--gris-fond);\n    border-radius: var(--border-r);\n    border-left: 5px solid var(--or);\n    padding: 24px 26px;\n    box-shadow: 0 4px 20px rgba(201,168,76,0.13);\n    position: relative;\n  }\n  .exc-expert-label {\n    font-size: 0.72rem;\n    font-weight: 700;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: var(--or);\n    margin-bottom: 10px;\n  }\n  .exc-expert p {\n    font-size: 0.88rem;\n    line-height: 1.7;\n    color: var(--texte-2);\n    margin-bottom: 8px;\n  }\n  .exc-expert-sign {\n    font-size: 0.75rem;\n    color: var(--texte-2);\n    opacity: 0.65;\n    font-style: italic;\n    border-top: 1px solid var(--rose-pale);\n    padding-top: 10px;\n    margin-top: 12px;\n  }\n\n  \/* ── DATI IDENTIFICATIVI ──────────────────────── *\/\n  .exc-ids {\n    margin: 24px 16px;\n    padding: 18px 22px;\n    background: var(--blanc);\n    border-radius: var(--border-r);\n    border: 1px dashed var(--rose);\n    display: flex;\n    gap: 18px;\n    flex-wrap: wrap;\n    align-items: center;\n    box-shadow: 0 3px 12px rgba(192,22,62,0.06);\n  }\n  .exc-id-item {\n    display: flex;\n    flex-direction: column;\n    gap: 3px;\n  }\n  .exc-id-label {\n    font-size: 0.68rem;\n    font-weight: 700;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    color: var(--rouge);\n  }\n  .exc-id-value {\n    font-size: 0.82rem;\n    font-family: monospace;\n    color: var(--texte);\n    font-weight: 600;\n  }\n\n  \/* ── FOOTER STRIP ─────────────────────────────── *\/\n  .exc-footer-strip {\n    margin: 0 16px 28px;\n    background: linear-gradient(90deg, var(--rouge), var(--rose), var(--or));\n    border-radius: 8px;\n    height: 4px;\n  }\n\n  \/* ── RESPONSIVE ───────────────────────────────── *\/\n  @media (max-width: 560px) {\n    .exc-grid-2x2 { grid-template-columns: 1fr; }\n    .exc-hero { padding: 32px 20px 28px; }\n    .exc-table td:first-child { width: 45%; }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"exc-wrap\"\u003e\n\u003c!-- ── TOP BADGES ─────────────────────────────── --\u003e\n\u003cdiv class=\"exc-badge-wrap\"\u003e\n\u003cspan class=\"exc-pill exc-pill--rebrand\"\u003e🔔 FORMULA RINNOVATA\u003c\/span\u003e \u003cspan class=\"exc-pill exc-pill--new\"\u003e✨ CON ACIDO IALURONICO\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- ── HERO ───────────────────────────────────── --\u003e\n\u003cdiv class=\"exc-hero\"\u003e\n\u003cdiv class=\"exc-hero-accent\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"exc-hero-eyebrow\"\u003eL'Oréal Paris · Excellence Crème\u003c\/div\u003e\n\u003ch2\u003eColorazione Permanente\u003cbr\u003e\u003cspan\u003eTriplo Trattamento\u003c\/span\u003e\u003cbr\u003e100% Copertura Bianchi\u003c\/h2\u003e\n\u003cp class=\"exc-hero-sub\"\u003eKit professionale con Acido Ialuronico: miscela 2× più ricca · idratazione 10× superiore · colore acceso e a lunga durata.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ── GALLERY ────────────────────────────────── --\u003e\n\u003cdiv class=\"exc-gallery\"\u003e\n\u003cimg loading=\"lazy\" alt=\"Excellence Crème – Fronte\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/front.jpg?v=1772637408\"\u003e \u003cimg loading=\"lazy\" alt=\"Excellence Crème – Dettaglio 1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/image_2_d39d0ca7-a355-49a7-ac4f-2d5184822fa3.jpg?v=1772637409\"\u003e \u003cimg loading=\"lazy\" alt=\"Excellence Crème – Dettaglio 2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/image_3_31c79758-b915-455e-94e3-61dc68079dd8.jpg?v=1772637408\"\u003e \u003cimg loading=\"lazy\" alt=\"Excellence Crème – Applicazione\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/image_1_52d7be3e-1ff4-4ab1-8e73-237f2ed829fd.jpg?v=1772637408\"\u003e \u003cimg loading=\"lazy\" alt=\"Excellence Crème – Risultato\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/image_5_69e6599a-b1eb-4d08-a6a2-5f6aaa72d3b6.jpg?v=1772637408\"\u003e\n\u003c\/div\u003e\n\u003c!-- ── INTRO EMOZIONALE ───────────────────────── --\u003e\n\u003cdiv class=\"exc-intro\"\u003e\u003cem\u003e Dal 1950, Avella Magazzini seleziona con rigore logistico solo i prodotti che incontrano i più alti standard qualitativi. \u003cstrong\u003eExcellence Crème di L'Oréal Paris\u003c\/strong\u003e rappresenta l'evoluzione della colorazione permanente: una formula triplo trattamento che non si limita a colorare, ma \u003cstrong\u003etrasforma\u003c\/strong\u003e —  nutrire, proteggere, illuminare — in un unico rituale professionale. L'Acido Ialuronico, principio attivo da skincare elevato alla cura del capello, garantisce un'idratazione senza precedenti e un colore che dura nel tempo con la luminosità del primo giorno. \u003c\/em\u003e\u003c\/div\u003e\n\u003c!-- ── BENEFICI 2×2 ───────────────────────────── --\u003e\n\u003cdiv class=\"exc-benefits\"\u003e\n\u003cdiv class=\"exc-benefits-title\"\u003ePerché sceglierla\u003c\/div\u003e\n\u003cdiv class=\"exc-grid-2x2\"\u003e\n\u003cdiv class=\"exc-benefit-card\"\u003e\n\u003cdiv class=\"exc-benefit-icon\"\u003e💯\u003c\/div\u003e\n\u003ch4\u003eCopertura Totale\u003c\/h4\u003e\n\u003cp\u003eFormula permanente che copre il \u003cstrong\u003e100% dei capelli bianchi\u003c\/strong\u003e, anche in presenza di chiome molto resistenti o capelli ribelli.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-benefit-card\"\u003e\n\u003cdiv class=\"exc-benefit-icon\"\u003e💧\u003c\/div\u003e\n\u003ch4\u003eAcido Ialuronico\u003c\/h4\u003e\n\u003cp\u003eIdratazione \u003cstrong\u003e10× superiore\u003c\/strong\u003e* rispetto alla colorazione standard. Cuticole sigillate, capelli visibilmente più morbidi dal primo utilizzo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-benefit-card\"\u003e\n\u003cdiv class=\"exc-benefit-icon\"\u003e✨\u003c\/div\u003e\n\u003ch4\u003eMiscela 2× Più Ricca\u003c\/h4\u003e\n\u003cp\u003eIl mix tra crema colorante e rivelatore è \u003cstrong\u003e2 volte più denso\u003c\/strong\u003e* — non cola, non scivola, avvolge ogni ciocca con precisione applicativa.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-benefit-card\"\u003e\n\u003cdiv class=\"exc-benefit-icon\"\u003e🌟\u003c\/div\u003e\n\u003ch4\u003eColore a Lunga Durata\u003c\/h4\u003e\n\u003cp\u003eRisultato \u003cstrong\u003eluminoso e durevole\u003c\/strong\u003e: il colore mantiene intensità e brillantezza settimane dopo settimane, lavaggio dopo lavaggio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 0.72rem; color: var(--texte-2); margin-top: 8px; padding-left: 4px;\"\u003e*rispetto ai precedenti mix crema colorante + rivelatore · **Test strumentale\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ── VIDEO (CENTRO) ─────────────────────────── --\u003e\n\u003cdiv class=\"exc-video-wrap\"\u003e\n\u003cdiv class=\"exc-video-label\"\u003e▶ Guarda il Rituale in Azione\u003c\/div\u003e\n\u003cdiv class=\"exc-video-container\"\u003e\u003ciframe title=\"L'Oréal Paris Excellence Crème – Tutorial\" src=\"https:\/\/www.youtube.com\/embed\/ZWK1pV8U5aw\"\u003e\n      \u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── EXPERTISE TECNICA ──────────────────────── --\u003e\n\u003cdiv class=\"exc-expertise\"\u003e\n\u003ch3\u003eFormulazione Professionale — Analisi Tecnica\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAcido Ialuronico nel colore per capelli\u003c\/strong\u003e è una scelta tecnica di rilievo: il polimero igroscopico trattiene molecole d'acqua all'interno della corteccia cheratinica, contrastando la disidratazione tipica dei processi ossidativi. Il risultato è una fibra capillare più elastica, meno soggetta a rottura e visibilmente più luminosa.\u003c\/p\u003e\n\u003cp\u003eLa \u003cstrong\u003eCrema Colorante Protettiva\u003c\/strong\u003e (Step 1) impiega agenti condizionanti che formano un film protettivo durante la fase di ossidazione, riducendo la disgregazione delle proteine strutturali. Questo approccio, ispirato alla cosmesi dermoclinica, eleva Excellence Crème al di sopra delle colorazioni tradizionali per qualità della materia prima.\u003c\/p\u003e\n\u003cp\u003eIl \u003cstrong\u003epH dolce dello Shampoo post-colore\u003c\/strong\u003e (Step 2) prepara la cuticola alla chiusura ottimale, massimizzando la ritenzione del pigmento e la resa cromatica finale — un dettaglio che i professionisti del settore riconoscono immediatamente.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ── RITUAL STEPS ───────────────────────────── --\u003e\n\u003cdiv class=\"exc-steps\"\u003e\n\u003cdiv class=\"exc-steps-title\"\u003eIl Rituale Triplo Trattamento\u003c\/div\u003e\n\u003cdiv class=\"exc-step\"\u003e\n\u003cdiv class=\"exc-step-num\"\u003e1\u003c\/div\u003e\n\u003cdiv class=\"exc-step-body\"\u003e\n\u003ch4\u003eCrema Colorante Protettiva\u003c\/h4\u003e\n\u003cp\u003eArricchita con agenti protettivi, nutre e protegge durante la colorazione. Miscela 2× più ricca, applicazione precisa senza cola. Colore uniforme e luminoso dal primo risciacquo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-step\"\u003e\n\u003cdiv class=\"exc-step-num\"\u003e2\u003c\/div\u003e\n\u003cdiv class=\"exc-step-body\"\u003e\n\u003ch4\u003eShampoo a pH Dolce con Acido Ialuronico\u003c\/h4\u003e\n\u003cp\u003eDeterge delicatamente cute e capelli, idrata e prepara la chioma alla chiusura delle cuticole. Mantiene l'intensità e la brillantezza del colore appena applicato.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-step\"\u003e\n\u003cdiv class=\"exc-step-num\"\u003e3\u003c\/div\u003e\n\u003cdiv class=\"exc-step-body\"\u003e\n\u003ch4\u003eMaschera Nutriente Illuminante con Acido Ialuronico\u003c\/h4\u003e\n\u003cp\u003eSigilla le cuticole con idratazione 10× superiore*. Colore luminoso, capelli visibilmente più morbidi e a lunga durata. Il gesto finale che fa la differenza.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── TABELLA UCP ─────────────────────────────── --\u003e\n\u003cdiv class=\"exc-table-wrap\"\u003e\n\u003cdiv class=\"exc-table-head\"\u003e\u003cspan\u003e📋 Scheda Tecnica Prodotto\u003c\/span\u003e\u003c\/div\u003e\n\u003ctable class=\"exc-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eL'Oréal Paris IT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinea\u003c\/td\u003e\n\u003ctd\u003eExcellence Crème\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTipologia\u003c\/td\u003e\n\u003ctd\u003eColorazione Permanente Triplo Trattamento\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrincipio Attivo\u003c\/td\u003e\n\u003ctd\u003eAcido Ialuronico\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCopertura Bianchi\u003c\/td\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIdratazione\u003c\/td\u003e\n\u003ctd\u003e10× superiore** (test strumentale)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsistenza Miscela\u003c\/td\u003e\n\u003ctd\u003e2× più ricca* · non cola\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContenuto Kit\u003c\/td\u003e\n\u003ctd\u003eCrema colorante + Rivelatore + Shampoo pH dolce + Maschera nutriente\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTipo di Colore\u003c\/td\u003e\n\u003ctd\u003ePermanente\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaese di Produzione\u003c\/td\u003e\n\u003ctd\u003eFrancia \/ EU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategoria Shopify\u003c\/td\u003e\n\u003ctd\u003eCura dei Capelli \u0026gt; Colorazione \u0026gt; Permanente\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNumero Varianti\u003c\/td\u003e\n\u003ctd\u003e21 sfumature disponibili\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- ── VARIANTI COLORI CON SKU\/EAN ──────────────── --\u003e\n\u003cdiv class=\"exc-variants\"\u003e\n\u003cdiv class=\"exc-variants-title\"\u003eVarianti di Colore — SKU \u0026amp; EAN\u003c\/div\u003e\n\u003cdiv class=\"exc-variants-table-wrap\"\u003e\n\u003cdiv class=\"exc-variants-table-head\"\u003e\u003cspan\u003e🎨 Palette Completa · 21 Sfumature\u003c\/span\u003e\u003c\/div\u003e\n\u003ctable class=\"exc-var-table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eCodice\u003c\/th\u003e\n\u003cth\u003eColore\u003c\/th\u003e\n\u003cth\u003eSKU\u003c\/th\u003e\n\u003cth\u003eEAN\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e1\u003c\/td\u003e\n\u003ctd\u003eNero\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-001\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e8001980122623\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3\u003c\/td\u003e\n\u003ctd\u003eCastano Scuro\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-003\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e8001980122630\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003ctd\u003eCastano\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-004\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216863\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4.15\u003c\/td\u003e\n\u003ctd\u003eCastano Mogano Ghiaccio\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-4-15\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524205874\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4.54\u003c\/td\u003e\n\u003ctd\u003eCastano Mogano Ramato\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-4-54\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e8001980122647\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003eCastano Chiaro\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-005\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216948\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5.15\u003c\/td\u003e\n\u003ctd\u003eMarron Glacé\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-5-15\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600520967417\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5.3\u003c\/td\u003e\n\u003ctd\u003eCastano Chiaro Dorato\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-5-3\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e8001980122661\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5.5\u003c\/td\u003e\n\u003ctd\u003eCastano Chiaro Mogano\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-5-5\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e5011408064957\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003ctd\u003eBiondo Scuro\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-006\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216894\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6.3\u003c\/td\u003e\n\u003ctd\u003eBiondo Scuro Dorato\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-6-3\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600521727027\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6.54\u003c\/td\u003e\n\u003ctd\u003eBiondo Scuro Mogano Ramato\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-6-54\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216900\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7\u003c\/td\u003e\n\u003ctd\u003eBiondo\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-007\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216917\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7.1\u003c\/td\u003e\n\u003ctd\u003eBiondo Cenere\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-7-1\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216955\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7.3\u003c\/td\u003e\n\u003ctd\u003eBiondo Dorato\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-7-3\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524217037\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7.43\u003c\/td\u003e\n\u003ctd\u003eBiondo Ramato Dorato\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-7-43\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216979\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e8\u003c\/td\u003e\n\u003ctd\u003eBiondo Chiaro\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-008\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216986\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e8.1\u003c\/td\u003e\n\u003ctd\u003eBiondo Chiaro Cenere\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-8-1\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216924\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e9\u003c\/td\u003e\n\u003ctd\u003eBiondo Chiarissimo\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-009\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216931\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e10\u003c\/td\u003e\n\u003ctd\u003eBiondo Ultra Chiaro\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-010\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524234928\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e01\u003c\/td\u003e\n\u003ctd\u003eBiondo Ultra Chiaro Naturale\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-sku-badge\"\u003eLOR-EXC-01N\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"exc-ean-badge\"\u003e3600524216825\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── BOX ESPERTO CONSIGLIA ──────────────────── --\u003e\n\u003cdiv class=\"exc-expert\"\u003e\n\u003cdiv class=\"exc-expert-label\"\u003e💡 L'Esperto Consiglia\u003c\/div\u003e\n\u003cp\u003ePer una copertura ottimale dei capelli bianchi persistenti, consigliamo di applicare la crema colorante a capelli asciutti e privi di residui di prodotto. Iniziare dalle radici e procedere verso le lunghezze assicura una distribuzione uniforme del pigmento. Il tempo di posa ideale è compreso tra 30 e 35 minuti, con protezione termica sulla testa per massimizzare il risultato.\u003c\/p\u003e\n\u003cp\u003eLa \u003cstrong\u003eMaschera Nutriente Illuminante\u003c\/strong\u003e (Step 3) è il passaggio spesso sottovalutato: applicarla per almeno 2 minuti prima del risciacquo finale fa la differenza in termini di brillantezza e tenuta cromatica. Non saltarla mai.\u003c\/p\u003e\n\u003cp\u003ePer mantenere la vivacità del colore tra una colorazione e l'altra, abbinare a uno shampoo protettivo-colore a bassa frequenza di lavaggio (max 3 volte a settimana) e acqua tiepida — mai bollente.\u003c\/p\u003e\n\u003cdiv class=\"exc-expert-sign\"\u003eConsiglio tecnico fornito dal reparto logistico Avella Magazzini – Operativi dal 1950.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── DATI IDENTIFICATIVI ────────────────────── --\u003e\n\u003cdiv class=\"exc-ids\"\u003e\n\u003cdiv class=\"exc-id-item\"\u003e\n\u003cspan class=\"exc-id-label\"\u003eBrand\u003c\/span\u003e \u003cspan class=\"exc-id-value\"\u003eL'Oréal Paris\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-id-item\"\u003e\n\u003cspan class=\"exc-id-label\"\u003eLinea\u003c\/span\u003e \u003cspan class=\"exc-id-value\"\u003eExcellence Crème\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-id-item\"\u003e\n\u003cspan class=\"exc-id-label\"\u003eSKU Base\u003c\/span\u003e \u003cspan class=\"exc-id-value\"\u003eLOR-EXC-[VARIANTE]\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-id-item\"\u003e\n\u003cspan class=\"exc-id-label\"\u003eEAN\u003c\/span\u003e \u003cspan class=\"exc-id-value\"\u003eVedi tabella varianti\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"exc-id-item\"\u003e\n\u003cspan class=\"exc-id-label\"\u003eVarianti\u003c\/span\u003e \u003cspan class=\"exc-id-value\"\u003e21 sfumature\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── FOOTER ACCENT ──────────────────────────── --\u003e\n\u003cdiv class=\"exc-footer-strip\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- \/exc-wrap --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ═══════════════════════════════════════════════\n     3️⃣  PERCORSO CATEGORIA\n     ═══════════════════════════════════════════════\n     Bellezza \u0026 Cura Personale\n       → Cura dei Capelli\n         → Colorazione\n           → Colorazione Permanente\n             → L'Oréal Paris Excellence Crème\n     ═══════════════════════════════════════════════ --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ═══════════════════════════════════════════════\n     4️⃣  TAG\n     ═══════════════════════════════════════════════\n     loreal, excellence-creme, colorazione-permanente,\n     triplo-trattamento, acido-ialuronico, capelli-bianchi,\n     copertura-totale, tinta-castana, tinta-bionda,\n     kit-colorazione, colore-lunga-durata, capelli-luminosi,\n     idratazione-capelli, colorazione-professionale,\n     senza-ammoniaca-look, bellezza-capelli, avella-magazzini\n     ═══════════════════════════════════════════════ --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ═══════════════════════════════════════════════\n     5️⃣  TITOLO BREVE (Shopify title field)\n     ═══════════════════════════════════════════════\n     L'Oréal Excellence Crème – Colorazione Permanente Triplo\n     Trattamento con Acido Ialuronico\n     ═══════════════════════════════════════════════ --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ═══════════════════════════════════════════════\n     6️⃣  META DESCRIPTION\n     ═══════════════════════════════════════════════\n     Scopri Excellence Crème di L'Oréal Paris: colorazione\n     permanente triplo trattamento con Acido Ialuronico.\n     Copre il 100% dei capelli bianchi con una miscela 2×\n     più ricca e idratazione 10× superiore. 21 sfumature\n     disponibili — dal nero al biondo ultra chiaro.\n     Ordina su Avella Magazzini, operativi dal 1950.\n     ═══════════════════════════════════════════════ --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'ORÉAL PARIS","offers":[{"title":"1 Nero","offer_id":56858075169033,"sku":"LOR-EXC-001","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"3 Castano Scuro","offer_id":56858075201801,"sku":"LOR-EXC-003","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"4 Castano","offer_id":56858075234569,"sku":"LOR-EXC-004","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"4.15 Castano Mogano Ghiaccio","offer_id":56858075267337,"sku":"LOR-EXC-4-15","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"4.54 Castano Mogano Ramato","offer_id":56858075300105,"sku":"LOR-EXC-4-54","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"5 Castano Chiaro","offer_id":56858075332873,"sku":"LOR-EXC-005","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"5.15 Marron Glace","offer_id":56858075365641,"sku":"LOR-EXC-5-15","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"5.3 Castano Chiaro Dorato","offer_id":56858075398409,"sku":"LOR-EXC-5-3","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"5.5 Castano Chiaro Mogano","offer_id":56858075431177,"sku":"LOR-EXC-5-5","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"6 Biondo Scuro","offer_id":56858075463945,"sku":"LOR-EXC-006","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"6.3 Biondo Scuro Dorato","offer_id":56858075496713,"sku":"LOR-EXC-6-3","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"6.54 Biondo Scuro Mogano Ramato","offer_id":56858075529481,"sku":"LOR-EXC-6-54","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7 Biondo","offer_id":56858075562249,"sku":"LOR-EXC-007","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7.1 Biondo Cenere","offer_id":56858075595017,"sku":"LOR-EXC-7-1","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7.3 Biondo Dorato","offer_id":56858075627785,"sku":"LOR-EXC-7-3","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7.43 Biondo Ramato Dorato","offer_id":56858075660553,"sku":"LOR-EXC-7-43","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"8 Biando Chiaro","offer_id":56858075693321,"sku":"LOR-EXC-008","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"8.1 Biondo Chiaro cenere","offer_id":56858075726089,"sku":"LOR-EXC-8-1","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"9 Biondo Chiarissimo","offer_id":56858075758857,"sku":"LOR-EXC-009","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"10 Biondo Ultra Chiaro","offer_id":56858075791625,"sku":"LOR-EXC-010","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"01 Biondo Ultra Chiaro","offer_id":56858075824393,"sku":"LOR-EXC-01N","price":10.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/1_nero.jpg?v=1772637925","url":"https:\/\/avellamagazzini.com\/products\/loreal-paris-excellence-creme-colorazione-permanente-triplo-trattamento-con-acido-ialuronico-100-copertura-capelli-bianchi","provider":"Avella Magazzini","version":"1.0","type":"link"}