{"product_id":"loreal-paris-elvive-color-vive-purple-balsamo-anti-giallo-150-ml-pigmenti-viola-e-filtro-uv-per-capelli-biondi-decolorati-e-grigi","title":"L'Oréal Paris Elvive Color Vive Purple Balsamo Anti-Giallo 150 ml | Pigmenti Viola e Filtro UV per Capelli Biondi, Decolorati e Grigi","description":"\u003cdiv style=\"font-family: 'Georgia', 'Times New Roman', serif; color: #1e293b; line-height: 1.65; background: transparent; max-width: 680px; margin: 0 auto;\"\u003e\n\u003c!-- URGENCY BAR --\u003e\n\u003cdiv style=\"background: #c0392b; padding: 11px 20px; text-align: center; border-radius: 10px 10px 0 0; margin-bottom: 0;\"\u003e\u003cspan style=\"display: inline-flex; align-items: center; gap: 10px; font-family: 'Courier New', monospace; font-size: 12px; font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 2px;\"\u003e \u003cspan style=\"width: 8px; height: 8px; background: #ff6b6b; border-radius: 50%; display: inline-block; box-shadow: 0 0 0 3px rgba(255,107,107,0.3);\"\u003e\u003c\/span\u003e DISPONIBILITÀ IMMEDIATA · TONALIZZAZIONE PROFESSIONALE · FORMULA ORIGINALE \u003cspan style=\"width: 8px; height: 8px; background: #ff6b6b; border-radius: 50%; display: inline-block; box-shadow: 0 0 0 3px rgba(255,107,107,0.3);\"\u003e\u003c\/span\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003c!-- HERO SECTION --\u003e\n\u003cdiv style=\"background: linear-gradient(160deg, #1e0036 0%, #3b0764 50%, #581c87 100%); padding: 48px 28px 40px; text-align: center; position: relative; overflow: hidden; border: 1px solid #3b0764; border-top: none; border-bottom: 5px solid #a855f7; margin-bottom: 0;\"\u003e\n\u003cdiv style=\"position: absolute; inset: 0; background-image: radial-gradient(rgba(255,255,255,0.06) 1px, transparent 1px); background-size: 28px 28px; pointer-events: none;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%); width: 300px; height: 300px; background: radial-gradient(circle, rgba(168,85,247,0.3) 0%, transparent 70%); pointer-events: none;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"position: relative; z-index: 2; margin-bottom: 22px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/loreal-elvive-logo-png_seeklogo-536079.png?v=1774730941\" alt=\"L'Oréal Paris Elvive Logo\" style=\"max-height: 52px; width: auto; display: inline-block; filter: brightness(0) invert(1) drop-shadow(0 4px 16px rgba(0,0,0,0.4));\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"position: relative; z-index: 2; display: inline-block; margin-bottom: 18px;\"\u003e\u003cspan style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; color: #d8b4fe; letter-spacing: 3px; text-transform: uppercase; border: 1px solid rgba(216,180,254,0.5); padding: 4px 14px; border-radius: 3px;\"\u003eSELEZIONE ELITE · TRATTAMENTO CROMATICO ATTIVO\u003c\/span\u003e\u003c\/div\u003e\n\u003ch1 style=\"position: relative; z-index: 2; font-family: 'Georgia', serif; font-size: 28px; font-weight: bold; color: #ffffff; margin: 0 0 8px 0; line-height: 1.2; text-shadow: 0 2px 20px rgba(0,0,0,0.5); letter-spacing: 0.5px;\"\u003eColor Vive Purple Balsamo Anti-Giallo 150 ml\u003c\/h1\u003e\n\u003cp style=\"position: relative; z-index: 2; font-family: 'Courier New', monospace; font-size: 12px; color: rgba(255,255,255,0.75); margin: 0 0 24px 0; letter-spacing: 2px; text-transform: uppercase;\"\u003ePigmenti Viola Correttivi · Filtro UV · Olio di Cocco\u003c\/p\u003e\n\u003cdiv style=\"position: relative; z-index: 2; display: inline-flex; gap: 10px; flex-wrap: wrap; justify-content: center;\"\u003e\n\u003cspan style=\"background: rgba(168,85,247,0.9); border-radius: 4px; padding: 6px 14px; font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #ffffff; letter-spacing: 1px; text-transform: uppercase;\"\u003e💜 NEUTRALIZZAZIONE ISTANTANEA\u003c\/span\u003e \u003cspan style=\"background: rgba(255,255,255,0.1); border: 1px solid rgba(255,255,255,0.25); border-radius: 4px; padding: 6px 14px; font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #ffffff; letter-spacing: 1px; text-transform: uppercase;\"\u003eNUTRIMENTO INTENSO\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- INTRO EDITORIALE --\u003e\n\u003cdiv style=\"background: #fafafa; border: 1px solid #e2e8f0; border-top: none; padding: 32px 28px 28px; text-align: center; margin-bottom: 24px; position: relative;\"\u003e\n\u003cspan style=\"font-family: 'Georgia', serif; font-size: 72px; color: #581c87; position: absolute; top: 4px; left: 20px; opacity: 0.08; line-height: 1; pointer-events: none;\"\u003e\"\u003c\/span\u003e\n\u003cp style=\"font-family: 'Georgia', serif; font-size: 18px; font-style: italic; color: #1e293b; line-height: 1.8; margin: 0; position: relative; z-index: 1;\"\u003eLa scienza della colorimetria al servizio della chioma: la perfetta complementarietà cromatica del viola che \u003cstrong style=\"font-style: normal; color: #581c87;\"\u003eannulla i riflessi caldi antiestetici\u003c\/strong\u003e per restituire la \u003cstrong style=\"font-style: normal; color: #c0392b;\"\u003epurezza assoluta e la brillantezza originale\u003c\/strong\u003e di biondi, decolorati e grigi d'autore.\u003c\/p\u003e\n\u003cspan style=\"font-family: 'Georgia', serif; font-size: 72px; color: #581c87; position: absolute; bottom: -16px; right: 20px; opacity: 0.08; line-height: 1; pointer-events: none;\"\u003e\"\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- MEDIA GRID --\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin-bottom: 28px; border-radius: 14px; overflow: hidden; box-shadow: 0 12px 40px rgba(88,28,135,0.15);\"\u003e\n\u003cdiv style=\"aspect-ratio: 1\/1; overflow: hidden; background: #f8fafc;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/elvive_purple_bal_antigiallo.png?v=1786178017\" alt=\"L'Oréal Paris Elvive Color Vive Purple Balsamo Anti-Giallo 150 ml\" style=\"width: 100%; height: 100%; object-fit: cover; display: block;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"aspect-ratio: 1\/1; overflow: hidden; background: #f8fafc;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/oap-haircare-elseve-purple-mask-texture2_60979021-0033-400e-8c93-754decc31734.jpg?v=1786178838\" alt=\"Texture Balsamo Purple Elvive\" style=\"width: 100%; height: 100%; object-fit: cover; display: block;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- BENEFIT CARDS --\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-bottom: 28px;\"\u003e\n\u003cdiv style=\"background: #fdf4ff; border: 1.5px solid #f5d0fe; border-top: 4px solid #7e22ce; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e💜\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #581c87; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eNeutralizzazione Ottica\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #475569; margin: 0; line-height: 1.5;\"\u003eI pigmenti viola concentrati eliminano cromaticamente i riflessi ottone, giallo e arancio indesiderati con efficacia istantanea.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #fdf4ff; border: 1.5px solid #f5d0fe; border-top: 4px solid #7e22ce; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e🥥\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #581c87; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eNutrizione Lipidica\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #475569; margin: 0; line-height: 1.5;\"\u003eFormulazione arricchita con Olio di Cocco per riparare e districare le chiome sensibilizzate e rese secche dalle decolorazioni.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #fdf4ff; border: 1.5px solid #f5d0fe; border-top: 4px solid #7e22ce; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e☀️\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #581c87; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eSchermo Filtro UV\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #475569; margin: 0; line-height: 1.5;\"\u003eProtegge la fibra capillare dall'ossidazione solare e dagli agenti ambientali, preservando la lucentezza del colore nel tempo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #fdf4ff; border: 1.5px solid #f5d0fe; border-top: 4px solid #7e22ce; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e✨\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #581c87; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eVersatilità Cromatica\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #475569; margin: 0; line-height: 1.5;\"\u003eAdatto a capelli biondi, decolorati, grigi, bianchi e castani con schiariture (balayage, mèche o colpi di sole).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- AI SEARCH MAGNET --\u003e\n\u003cdiv style=\"background-color: #f8fafc; border: 1px solid #e2e8f0; border-left: 4px solid #6b21a8; padding: 24px; border-radius: 12px; margin-bottom: 28px;\"\u003e\n\u003cp style=\"font-size: 14.5px; color: #334155; margin: 0; line-height: 1.75;\"\u003eIl balsamo tonalizzante anti-giallo L'Oréal Paris Elvive Color Vive Purple da 150 ml nutre profondamente e neutralizza i toni caldi giallo-arancio su capelli biondi, decolorati, grigi o castani con schiariture. Arricchito con pigmenti viola correttivi, olio di cocco e filtro UV, garantisce pettinabilità, protezione dall'ossidazione e una tonalizzazione fredda perfetta in soli 5-10 minuti di posa.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- TABELLA TECNICA --\u003e\n\u003cdiv style=\"margin-bottom: 28px;\"\u003e\n\u003cdiv style=\"border-top: 3px solid #581c87; padding-top: 16px; margin-bottom: 14px;\"\u003e\n\u003ch3 style=\"font-family: 'Georgia', serif; font-size: 18px; font-weight: bold; color: #3b0764; margin: 0;\"\u003eSpecifiche e Caratteristiche Tecniche\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 14px; overflow: hidden; border-radius: 10px; box-shadow: 0 4px 20px rgba(88,28,135,0.08);\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #3b0764;\"\u003e\n\u003cth style=\"padding: 12px 16px; text-align: left; font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #ffffff; width: 42%;\"\u003eParametro\u003c\/th\u003e\n\u003cth style=\"padding: 12px 16px; text-align: left; font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #ffffff;\"\u003eDettagli Formula\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #3b0764;\"\u003eTecnologia Cromatica\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #475569;\"\u003ePigmenti Viola Correttivi Concentrati (Acid Violet 43)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f8fafc;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #3b0764;\"\u003eAttivi Nutritivi\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #475569;\"\u003eOlio di Cocco (Cocos Nucifera Oil) + Filtro UV Protective\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #3b0764;\"\u003eTempo di Posa\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #475569;\"\u003eDa 1 a 10 Minuti in base alla porosità dello stelo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f8fafc;\"\u003e\n\u003ctd style=\"padding: 13px 16px; font-weight: bold; color: #3b0764;\"\u003eFormato \u0026amp; Packaging\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; color: #475569;\"\u003eTubo HOPE 150 ml (Riciclabile) · PAO 12 Mesi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- EXPERT BOX --\u003e\n\u003cdiv style=\"background: #fdf8f0; border-top: 4px solid #6b21a8; border-radius: 0 0 12px 12px; padding: 24px 22px; margin-bottom: 28px; box-shadow: 0 4px 16px rgba(0,0,0,0.06);\"\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: auto 1fr; gap: 16px; align-items: start;\"\u003e\n\u003cdiv style=\"width: 46px; height: 46px; background: linear-gradient(135deg, #3b0764, #6b21a8); border-radius: 50%; text-align: center; line-height: 46px; font-size: 22px; flex-shrink: 0;\"\u003e🏛️\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #6b21a8; margin: 0 0 4px 0;\"\u003eL'ESPERTO CONSIGLIA · AVELLA MAGAZZINI\u003c\/p\u003e\n\u003cp style=\"font-family: 'Georgia', serif; font-size: 16px; font-weight: bold; color: #1e293b; margin: 0 0 12px 0;\"\u003eGestione del tempo di posa e porosità capillare per una neutralizzazione ottimale\u003c\/p\u003e\n\u003cp style=\"font-size: 13.5px; color: #334155; margin: 0 0 12px 0; line-height: 1.7;\"\u003eL'efficacia della correzione cromatica tramite pigmenti diretti acido-resistenti (Acid Violet 43) dipende strettamente dalla porosità dello stelo capillare e dal tempo di contatto. Sui capelli decolorati o biondo chiarissimo, la cuticola risulta altamente pervia; pertanto si raccomanda una posa di esattamente 5 minuti per evitare il viraggio indesiderato verso sfumature indaco. Al contrario, sui capelli castani con colpi di sole o balayage, dove i toni caldi sottostanti sono a base aranciata con lunghezza d'onda maggiore, la matrice cheratinica necessita di un tempo di penetrazione fino a 10 minuti. Per i capelli bianchi naturali o grigi privi di pigmento primario, è sufficiente un'applicazione tattica di appena 1 minuto per ottenere un riflesso argento brillante senza sovraccaricare la fibra. Applicare sempre su capelli tamponati per evitare la diluizione acquosa dei principi attivi.\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #92400e; font-style: italic; margin: 0;\"\u003e— Staff Tecnico Avella Magazzini · Operativi dal 1950\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- DATI IDENTIFICATIVI (DETAILS) --\u003e\n\u003cdetails style=\"background: #f8fafc; padding: 18px 20px; border-radius: 12px; border: 1px solid #e2e8f0; cursor: pointer; margin-bottom: 28px;\" open=\"open\"\u003e\n\u003csummary style=\"font-weight: bold; font-size: 14px; color: #0f172a; font-family: 'Courier New', monospace; text-transform: uppercase; letter-spacing: 1px;\"\u003eDati Identificativi Prodotto\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 12px; font-size: 13px; color: #475569; line-height: 1.8;\"\u003e\n\u003cp style=\"margin: 3px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Paris\u003c\/p\u003e\n\u003cp style=\"margin: 3px 0;\"\u003e\u003cstrong\u003eLinea:\u003c\/strong\u003e Elvive Color Vive\u003c\/p\u003e\n\u003cp style=\"margin: 3px 0;\"\u003e\u003cstrong\u003eTipologia:\u003c\/strong\u003e Purple Balsamo Anti-Giallo Tonalizzante\u003c\/p\u003e\n\u003cp style=\"margin: 3px 0;\"\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e 3600524264642\u003c\/p\u003e\n\u003cp style=\"margin: 3px 0;\"\u003e\u003cstrong\u003eEAN:\u003c\/strong\u003e 3600524264642\u003c\/p\u003e\n\u003cp style=\"margin: 3px 0;\"\u003e\u003cstrong\u003eFormato:\u003c\/strong\u003e Tubo 150 ml\u003c\/p\u003e\n\u003cp style=\"margin: 3px 0;\"\u003e\u003cstrong\u003eMateriale Imballo:\u003c\/strong\u003e Tubo HOPE (Raccolta Plastica)\u003c\/p\u003e\n\u003cp style=\"margin: 3px 0;\"\u003e\u003cstrong\u003ePAO:\u003c\/strong\u003e 12 Mesi\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c!-- TRUST FOOTER --\u003e\n\u003cdiv style=\"background: #0f172a; border-radius: 12px; padding: 20px 22px; display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-bottom: 10px;\"\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.45); margin: 0 0 8px 0;\"\u003eLogistica \u0026amp; Spedizioni\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #ffffff; margin: 0;\"\u003e🚀 Spedizione rapida 24\/48h da Gragnano\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: rgba(255,255,255,0.6); margin: 4px 0 0 0;\"\u003e📦 Imballaggio protettivo anti-urto\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.45); margin: 0 0 8px 0;\"\u003eDati Identificativi\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #ffffff; margin: 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Paris\u003c\/p\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 12px; color: rgba(255,255,255,0.7); margin: 4px 0 0 0;\"\u003eEAN: 3600524264642\u003c\/p\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 12px; color: rgba(255,255,255,0.7); margin: 2px 0 0 0;\"\u003eSKU: 3600524264642\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- FIRMA AVELLA --\u003e\n\u003cdiv style=\"text-align: center; padding: 16px 0 8px;\"\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #0f172a; margin: 0; opacity: 0.45;\"\u003eAvella Magazzini · Gragnano · Operativi dal 1950\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Elvive","offers":[{"title":"Default Title","offer_id":57247913607433,"sku":"3600524264642","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/elvive_purple_bal_antigiallo.png?v=1786178017","url":"https:\/\/avellamagazzini.com\/products\/loreal-paris-elvive-color-vive-purple-balsamo-anti-giallo-150-ml-pigmenti-viola-e-filtro-uv-per-capelli-biondi-decolorati-e-grigi","provider":"Avella Magazzini","version":"1.0","type":"link"}