{"product_id":"loreal-elvive-color-vive-purple-shampoo-anti-giallo-200-ml-per-capelli-biondi-decolorati-e-grigi","title":"L'Oréal Elvive Color-Vive Purple Shampoo Anti-Giallo 200ml | Con Pigmenti Viola e Filtro UV | Per Capelli Biondi, Decolorati, Grigi e Bianchi","description":"\u003cdiv class=\"diamond-wrap\" style=\"font-family: 'Inter', Arial, sans-serif; max-width: 900px; margin: 20px auto; color: #1a1a1a; line-height: 1.7; background: #ffffff; border: 1px solid #E2E8F0; border-radius: 16px; overflow: hidden; box-shadow: 0 15px 45px rgba(91, 33, 182, 0.1);\"\u003e\n\u003cheader class=\"brand-header\" style=\"background: linear-gradient(135deg, #ffffff 0%, #F3E8FF 100%); padding: 50px 30px; text-align: center; border-bottom: 6px solid #5B21B6; position: relative;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/logo_elvive.png?v=1772900182\" class=\"brand-logo\" alt=\"L'Oréal Elvive Logo\" style=\"max-width: 180px; margin-bottom: 20px;\"\u003e\n\u003ch2 style=\"font-family: 'Montserrat', sans-serif; font-size: 32px; font-weight: 900; color: #5b21b6; margin: 10px 0; text-transform: uppercase; letter-spacing: 1px;\"\u003eColor-Vive Purple\u003c\/h2\u003e\n\u003cdiv class=\"pro-badge\" style=\"display: inline-block; background: #D91E1E; color: #ffffff; padding: 8px 20px; border-radius: 4px; font-weight: 800; font-size: 12px; text-transform: uppercase; margin-top: 10px;\"\u003eNeutralizzazione Cromatica Istantanea\u003c\/div\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"texture-showcase\" style=\"text-align: center; padding: 30px 20px; background: #FFF;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/oap-haircare-elseve-purple-mask-texture2.jpg?v=1772900272\" class=\"texture-img\" alt=\"Texture Purple Shampoo\" style=\"max-width: 100%; border-radius: 12px; box-shadow: 0 10px 30px rgba(91, 33, 182, 0.15);\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"science-section\" style=\"padding: 0 40px 40px;\"\u003e\n\u003cp class=\"highlight-text\" style=\"font-size: 18px; color: #4b5563; text-align: center; margin-bottom: 35px; font-style: italic; border-bottom: 1px solid #EEE; padding-bottom: 20px;\"\u003eMantieni la purezza del tuo biondo ed elimina i riflessi giallo-arancio indesiderati con la scienza dei pigmenti viola.\u003c\/p\u003e\n\u003cdiv class=\"feature-grid\" style=\"display: flex; flex-wrap: wrap; gap: 15px; margin-bottom: 40px; justify-content: center;\"\u003e\n\u003cdiv class=\"feature-card\" style=\"flex: 1; min-width: 180px; padding: 20px; border: 1px solid #F3E8FF; border-radius: 12px; background: #FAFAFF; text-align: center;\"\u003e\n\u003cspan style=\"font-size: 30px; display: block; margin-bottom: 10px;\"\u003e🟣\u003c\/span\u003e\n\u003ch4 style=\"margin: 10px 0; color: #5b21b6; font-size: 15px; text-transform: uppercase; font-weight: 800;\"\u003ePigmenti Viola\u003c\/h4\u003e\n\u003cp style=\"font-size: 12px; color: #4b5563; margin: 0;\"\u003eNeutralizzano i toni caldi per complementarità cromatica.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\" style=\"flex: 1; min-width: 180px; padding: 20px; border: 1px solid #F3E8FF; border-radius: 12px; background: #FAFAFF; text-align: center;\"\u003e\n\u003cspan style=\"font-size: 30px; display: block; margin-bottom: 10px;\"\u003e☀️\u003c\/span\u003e\n\u003ch4 style=\"margin: 10px 0; color: #5b21b6; font-size: 15px; text-transform: uppercase; font-weight: 800;\"\u003eFiltro UV\u003c\/h4\u003e\n\u003cp style=\"font-size: 12px; color: #4b5563; margin: 0;\"\u003eProtegge la fibra capillare dal viraggio causato dal sole.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-card\" style=\"flex: 1; min-width: 180px; padding: 20px; border: 1px solid #F3E8FF; border-radius: 12px; background: #FAFAFF; text-align: center;\"\u003e\n\u003cspan style=\"font-size: 30px; display: block; margin-bottom: 10px;\"\u003e✨\u003c\/span\u003e\n\u003ch4 style=\"margin: 10px 0; color: #5b21b6; font-size: 15px; text-transform: uppercase; font-weight: 800;\"\u003eLuminosità\u003c\/h4\u003e\n\u003cp style=\"font-size: 12px; color: #4b5563; margin: 0;\"\u003eNutre intensamente lasciando i capelli morbidi e brillanti.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color: #5b21b6; border-left: 4px solid #D91E1E; padding-left: 15px; font-weight: 800; text-transform: uppercase; font-size: 1.2rem; margin-bottom: 15px;\"\u003eLa Scienza della Correzione\u003c\/h3\u003e\n\u003cp style=\"font-size: 15px; color: #4b5563; margin-bottom: 30px;\"\u003eNel cerchio cromatico, il viola è l'opposto del giallo. La formula specialistica di \u003cstrong\u003eL'Oréal Elvive Purple\u003c\/strong\u003e deposita micro-pigmenti che assorbono i riflessi caldi derivanti dall'ossidazione. Il risultato è un biondo freddo e rigenerato già dal primo lavaggio.\u003c\/p\u003e\n\u003ctable class=\"spec-table\" style=\"width: 100%; border-collapse: collapse; margin: 30px 0; border-radius: 8px; overflow: hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #E2E8F0; font-size: 14px; background: #F3E8FF; font-weight: 800; color: #5b21b6; width: 35%;\"\u003eDestinazione\u003c\/td\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #E2E8F0; font-size: 14px;\"\u003eCapelli Biondi, Decolorati, Grigi e Bianchi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #E2E8F0; font-size: 14px; background: #F3E8FF; font-weight: 800; color: #5b21b6;\"\u003eAzione\u003c\/td\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #E2E8F0; font-size: 14px;\"\u003eAnti-Giallo e Anti-Arancio\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #E2E8F0; font-size: 14px; background: #F3E8FF; font-weight: 800; color: #5b21b6;\"\u003eFrequenza\u003c\/td\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #E2E8F0; font-size: 14px;\"\u003e1 volta a settimana\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #E2E8F0; font-size: 14px; background: #F3E8FF; font-weight: 800; color: #5b21b6;\"\u003eFormato\u003c\/td\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #E2E8F0; font-size: 14px;\"\u003e200 ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"expert-box\" style=\"background-color: #f3e8ff; padding: 30px; border-radius: 12px; border-left: 6px solid #D91E1E; margin: 20px 40px 40px;\"\u003e\n\u003ch4 style=\"margin: 0 0 15px 0; color: #5b21b6; text-transform: uppercase; font-weight: 800; display: flex; align-items: center; gap: 10px;\"\u003e💡 L'Esperto Consiglia\u003c\/h4\u003e\n\u003cp style=\"font-size: 14px; font-style: italic; color: #475569; margin-bottom: 0;\"\u003e\"Applica sui capelli umidi e lascia in posa: \u003cstrong\u003e1-3 minuti\u003c\/strong\u003e per i biondi; fino a \u003cstrong\u003e5 minuti\u003c\/strong\u003e per i grigi\/bianchi. Per un risultato impeccabile, alterna lo shampoo alla routine Color-Vive classica per mantenere il nutrimento.\"\u003c\/p\u003e\n\u003cp style=\"font-size: 11px; margin-top: 15px; color: #5b21b6; font-weight: bold; text-transform: uppercase; letter-spacing: 1px;\"\u003eConsulenza tecnica Avella Magazzini — Qualità dal 1950.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cfooter class=\"footer-bar\" style=\"background: #111111; color: #888888; padding: 20px; text-align: center; font-size: 11px; letter-spacing: 1px;\"\u003eSKU:ELV-PURP-200 | EAN: 3600524265014| L'Oréal Paris Excellence | Avella Magazzini 2026\u003c\/footer\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;800\u0026family=Montserrat:wght@700;900\u0026display=swap');\n\u003c\/style\u003e","brand":"L'Oréal Elvive","offers":[{"title":"Default Title","offer_id":56844598051081,"sku":"ELV-PURP-200","price":7.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/purplecolorivvi.png?v=1777193308","url":"https:\/\/avellamagazzini.com\/products\/loreal-elvive-color-vive-purple-shampoo-anti-giallo-200-ml-per-capelli-biondi-decolorati-e-grigi","provider":"Avella Magazzini","version":"1.0","type":"link"}