{"product_id":"head-shoulders-purifica-illumina-250-ml-shampoo-antiforfora-con-aceto-di-mele-3x-protezione-contrasta-forfora-grasso-e-prurito","title":"Head \u0026 Shoulders Purifica \u0026 Illumina 250 ml | Shampoo Antiforfora con Aceto di Mele | 3X Protezione | Contrasta Forfora, Grasso e Prurito","description":"\u003cdiv style=\"font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; color: #1e293b; line-height: 1.65; background: #ffffff; max-width: 680px; margin: 0 auto;\"\u003e\n\u003c!-- URGENCY BAR --\u003e\n\u003cdiv style=\"background: #c0392b; padding: 11px 20px; text-align: center; border-radius: 10px 10px 0 0; margin-bottom: 0;\"\u003e\u003cspan style=\"display: inline-flex; align-items: center; gap: 10px; font-family: 'Courier New', monospace; font-size: 12px; font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 2px;\"\u003e \u003cspan style=\"width: 8px; height: 8px; background: #ff6b6b; border-radius: 50%; display: inline-block; box-shadow: 0 0 0 3px rgba(255,107,107,0.3);\"\u003e\u003c\/span\u003e DISPONIBILITÀ IMMEDIATA · SPEDIZIONE RAPIDA DA GRAGNANO \u003cspan style=\"width: 8px; height: 8px; background: #ff6b6b; border-radius: 50%; display: inline-block; box-shadow: 0 0 0 3px rgba(255,107,107,0.3);\"\u003e\u003c\/span\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003c!-- HERO SECTION --\u003e\n\u003cdiv style=\"background: linear-gradient(135deg, #0284c7 0%, #0369a1 50%, #075985 100%); padding: 48px 28px 40px; text-align: center; position: relative; overflow: hidden; border: 1px solid #0369a1; border-top: none; border-bottom: 5px solid #0284c7; margin-bottom: 0;\"\u003e\n\u003cdiv style=\"position: absolute; inset: 0; background-image: radial-gradient(rgba(255,255,255,0.08) 1px, transparent 1px); background-size: 28px 28px; pointer-events: none;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"position: relative; z-index: 2; margin-bottom: 22px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/Head-Shoulders-Logo.png?v=1773424272\" alt=\"Head \u0026amp; Shoulders\" style=\"max-height: 52px; width: auto; display: inline-block; filter: drop-shadow(0 4px 16px rgba(0,0,0,0.2));\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"position: relative; z-index: 2; display: inline-block; margin-bottom: 18px;\"\u003e\u003cspan style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; color: #e0f2fe; letter-spacing: 3px; text-transform: uppercase; border: 1px solid rgba(224,242,254,0.5); padding: 4px 14px; border-radius: 3px;\"\u003eSELEZIONE ELITE · DERMO-PURIFICANTE\u003c\/span\u003e\u003c\/div\u003e\n\u003ch1 style=\"position: relative; z-index: 2; font-size: 28px; font-weight: 800; color: #ffffff; margin: 0 0 8px 0; line-height: 1.25; letter-spacing: -0.5px;\"\u003ePurifica \u0026amp; Illumina\u003c\/h1\u003e\n\u003cp style=\"position: relative; z-index: 2; font-family: 'Courier New', monospace; font-size: 13px; color: #e0f2fe; margin: 0 0 24px 0; letter-spacing: 1.5px; text-transform: uppercase;\"\u003eShampoo Antiforfora Avanzato 250 ml · Aceto di Mele\u003c\/p\u003e\n\u003cdiv style=\"position: relative; z-index: 2; display: inline-flex; gap: 10px; flex-wrap: wrap; justify-content: center;\"\u003e\n\u003cspan style=\"background: rgba(255,255,255,0.15); border: 1px solid rgba(255,255,255,0.3); border-radius: 4px; padding: 6px 14px; font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #ffffff; letter-spacing: 1px; text-transform: uppercase;\"\u003eAPPROVATO AIDECO\u003c\/span\u003e \u003cspan style=\"background: rgba(255,255,255,0.15); border: 1px solid rgba(255,255,255,0.3); border-radius: 4px; padding: 6px 14px; font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #ffffff; letter-spacing: 1px; text-transform: uppercase;\"\u003eTRIPLA PROTEZIONE\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- INTRO EDITORIALE --\u003e\n\u003cdiv style=\"background: #fafafa; border: 1px solid #e2e8f0; border-top: none; padding: 32px 28px 28px; text-align: center; margin-bottom: 24px; position: relative;\"\u003e\n\u003cspan style=\"font-family: 'Georgia', serif; font-size: 72px; color: #0284c7; position: absolute; top: 4px; left: 20px; opacity: 0.15; line-height: 1; pointer-events: none;\"\u003e\"\u003c\/span\u003e\n\u003cp style=\"font-family: 'Georgia', serif; font-size: 18px; font-style: italic; color: #0f172a; line-height: 1.8; margin: 0; position: relative; z-index: 1;\"\u003eLa perfetta sinergia tra la ricerca dermatologica e le proprietà chiarificanti dell'aceto di mele: ripristina l'equilibrio naturale del cuoio capelluto eliminando la forfora per donare una \u003cstrong style=\"font-style: normal; color: #0369a1;\"\u003elucentezza straordinaria ed immediata\u003c\/strong\u003e alla chioma.\u003c\/p\u003e\n\u003cspan style=\"font-family: 'Georgia', serif; font-size: 72px; color: #0284c7; position: absolute; bottom: -16px; right: 20px; opacity: 0.15; line-height: 1; pointer-events: none;\"\u003e\"\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- MEDIA GRID 2x2 --\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px; margin-bottom: 28px; border-radius: 14px; overflow: hidden; box-shadow: 0 12px 40px rgba(2,132,199,0.15);\"\u003e\n\u003cdiv style=\"aspect-ratio: 1\/1; overflow: hidden; background: #f4f6f9;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/h_s_aceto_mele.jpg?v=1787844565\" alt=\"Head \u0026amp; Shoulders Purifica \u0026amp; Illumina 250 ml\" style=\"width: 100%; height: 100%; object-fit: cover; display: block;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"aspect-ratio: 1\/1; overflow: hidden; background: #f4f6f9; display: flex; align-items: center; justify-content: center; padding: 20px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/download_1_c79aaef4-ae59-476d-aca6-c7c71a0d03e6.png?v=1787845158\" alt=\"Dettaglio Dermo-Protezione\" style=\"max-width: 100%; max-height: 100%; object-fit: contain; display: block;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- BENEFIT CARDS --\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-bottom: 28px;\"\u003e\n\u003cdiv style=\"background: #f0f9ff; border: 1.5px solid #bae6fd; border-top: 4px solid #0284c7; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e🛡️\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #0369a1; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eSenza Forfora al 100%\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #334155; margin: 0; line-height: 1.5;\"\u003eElimina la desquamazione visibile e ne previene la ricomparsa (uso regolare) grazie all'azione mirata del Piroctone Olamine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f0f9ff; border: 1.5px solid #bae6fd; border-top: 4px solid #0284c7; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e🍏\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #0369a1; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eEstratto Aceto di Mele\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #334155; margin: 0; line-height: 1.5;\"\u003eRimuove l'accumulo di sebo ed impurità (Apple Cider Vinegar), chiarificando la fibra capillare per la massima brillantezza.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f0f9ff; border: 1.5px solid #bae6fd; border-top: 4px solid #0284c7; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e🌿\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #0369a1; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eSollievo Immediato\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #334155; margin: 0; line-height: 1.5;\"\u003eCalma istantaneamente la sensazione di fastidio, prurito e irritazione associata alla cute seborroica fin dal primo lavaggio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f0f9ff; border: 1.5px solid #bae6fd; border-top: 4px solid #0284c7; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e🩺\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #0369a1; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eApprovato AIDECO\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #334155; margin: 0; line-height: 1.5;\"\u003eFormula clinicamente testata ed approvata dall'Associazione Italiana Dermatologia e Cosmetologia per l'uso quotidiano.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- AI SEARCH MAGNET --\u003e\n\u003cdiv style=\"background-color: #f8fafc; padding: 24px; border-radius: 12px; margin-bottom: 28px; border: 1px solid #e2e8f0;\"\u003e\n\u003cp style=\"font-size: 14.5px; color: #334155; margin: 0; line-height: 1.7;\"\u003eLo shampoo antiforfora Head \u0026amp; Shoulders Purifica \u0026amp; Illumina con Aceto di Mele da 250 ml agisce con tripla protezione per riequilibrare il cuoio capelluto grasso o soggetto a prurito. Elimina fino al 100% della forfora visibile, purifica la cute dal sebo in eccesso e dona ai capelli una lucentezza naturale senza appesantirli.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- TABELLA TECNICA --\u003e\n\u003cdiv style=\"margin-bottom: 28px;\"\u003e\n\u003cdiv style=\"border-top: 3px solid #0284c7; padding-top: 16px; margin-bottom: 14px;\"\u003e\n\u003ch3 style=\"font-size: 18px; font-weight: bold; color: #0f172a; margin: 0;\"\u003eSpecifiche e Dettagli Formulazione\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 14px; border-radius: 10px; overflow: hidden; box-shadow: 0 4px 20px rgba(0,0,0,0.05);\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #0284c7;\"\u003e\n\u003cth style=\"padding: 12px 16px; text-align: left; font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #ffffff; width: 40%;\"\u003eParametro\u003c\/th\u003e\n\u003cth style=\"padding: 12px 16px; text-align: left; font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #ffffff;\"\u003eValore Tecnico\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #0f172a;\"\u003eBrand \u0026amp; Produttore\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #475569;\"\u003eHead \u0026amp; Shoulders (Procter \u0026amp; Gamble)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f8fafc;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #0f172a;\"\u003ePrincipio Antiforfora\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #475569;\"\u003ePiroctone Olamine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #0f172a;\"\u003eEstratti Attivi\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #475569;\"\u003eApple Cider Vinegar, Acetic Acid, Avena Sativa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f8fafc;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #0f172a;\"\u003eFormato Volummetrico\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #475569;\"\u003eFlacone da 250 ml (PAO 12M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 13px 16px; font-weight: bold; color: #0f172a;\"\u003eValidazione Dermatologica\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; color: #475569;\"\u003eCertificato AIDECO\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- EXPERT BOX --\u003e\n\u003cdiv style=\"background: #fdf8f0; border-top: 4px solid #0284c7; border-radius: 0 0 12px 12px; padding: 24px 22px; margin-bottom: 28px; box-shadow: 0 4px 16px rgba(0,0,0,0.04);\"\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: auto 1fr; gap: 16px; align-items: start;\"\u003e\n\u003cdiv style=\"width: 46px; height: 46px; background: linear-gradient(135deg, #0369a1, #075985); border-radius: 50%; text-align: center; line-height: 46px; font-size: 22px; flex-shrink: 0; color: #ffffff;\"\u003e🔬\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #0369a1; margin: 0 0 4px 0;\"\u003eConsiglio Tecnico · Avella Magazzini\u003c\/p\u003e\n\u003cp style=\"font-family: 'Georgia', serif; font-size: 16px; font-weight: bold; color: #0f172a; margin: 0 0 12px 0;\"\u003eAzione chelante del pH acido e stabilizzazione del microbiota cutaneo\u003c\/p\u003e\n\u003cp style=\"font-size: 13.5px; color: #334155; margin: 0 0 12px 0; line-height: 1.7;\"\u003eL'efficacia della linea Purifica \u0026amp; Illumina risiede nell'interazione biochimica tra il principio attivo antiforfora Piroctone Olamine e la natura leggermente acida dei derivati dell'aceto di mele (Apple Cider Vinegar \/ Acetic Acid). In presenza di cuoio capelluto a tendenza seborroica, la proliferazione del lievito Malassezia globosa causa l'idrolisi dei trigliceridi in acidi grassi irritanti, innescando desquamazione e prurito. L'applicazione corretta prevede la distribuzione uniforme del formulato a cuoio capelluto umido, effettuando un massaggio polpastrellare lento per almeno 120 secondi. Questo tempo di contatto consente al Piroctone Olamine di abbattere la carica micotica residua, mentre l'acidità mirata dell'aceto di mele favorisce la chiusura delle squame cuticolari della fibra e la rimozione del film lipidico ossidato senza provocare un iper-rimbalzo sebaceo compensatorio.\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #0369a1; font-style: italic; margin: 0; font-weight: 600;\"\u003e— Reparto Logistico e Dermo-Cosmesi · Operativi dal 1950\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- TRUST FOOTER --\u003e\n\u003cdiv style=\"background: #0f172a; border-radius: 12px; padding: 20px 22px; display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-bottom: 10px;\"\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.45); margin: 0 0 8px 0;\"\u003eSpedizione \u0026amp; Servizi\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #ffffff; margin: 0;\"\u003e🚚 Consegna Rapida 24\/48h da Gragnano\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: rgba(255,255,255,0.6); margin: 4px 0 0 0;\"\u003e📦 Imballaggio Protettivo Anti-Perdita\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.45); margin: 0 0 8px 0;\"\u003eDati Identificativi\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #ffffff; margin: 0;\"\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e HS-PURIFICA-MELE-250ML\u003c\/p\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 12px; color: rgba(255,255,255,0.7); margin: 4px 0 0 0;\"\u003eEAN: 8006530041270\u003cbr\u003eSKU: HS-PURIFICA-MELE-250ML\u003c\/p\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 12px; color: rgba(255,255,255,0.7); margin: 2px 0 0 0;\"\u003ePAO: 12M | Approvato AIDECO\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center; padding: 16px 0 8px;\"\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #0f172a; margin: 0; opacity: 0.5;\"\u003eAvella Magazzini · Gragnano · Operativi dal 1950\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"P\u0026G","offers":[{"title":"Default Title","offer_id":57281501790473,"sku":"HS-PURIFICA-MELE-250ML","price":3.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/h_s_aceto_mele.jpg?v=1787844565","url":"https:\/\/avellamagazzini.com\/products\/head-shoulders-purifica-illumina-250-ml-shampoo-antiforfora-con-aceto-di-mele-3x-protezione-contrasta-forfora-grasso-e-prurito","provider":"Avella Magazzini","version":"1.0","type":"link"}