{"product_id":"dixan-classico-detersivo-polvere-5-5-kg-100-lavaggi-pulito-profondo-smacchia-ed-efficace-a-freddo","title":"Dixan Classico Detersivo Polvere 5,5 kg 100 Lavaggi – Pulito Profondo, Smacchia ed Efficace a Freddo","description":"\u003cdiv style=\"font-family: 'Georgia', 'Times New Roman', serif; color: #1a1a2e; line-height: 1.65; background: transparent; max-width: 680px; margin: 0 auto;\"\u003e\n\u003c!-- ══════════════════════════════════════════\n       URGENCY BAR — Scarcity Reale\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"background: #c0392b; padding: 11px 20px; text-align: center; border-radius: 10px 10px 0 0; margin-bottom: 0;\"\u003e\u003cspan style=\"display: inline-flex; align-items: center; gap: 10px; font-family: 'Courier New', monospace; font-size: 12px; font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 2px;\"\u003e \u003cspan style=\"width: 8px; height: 8px; background: #ff6b6b; border-radius: 50%; display: inline-block; box-shadow: 0 0 0 3px rgba(255,107,107,0.3);\"\u003e\u003c\/span\u003e MAXI SCORTA FAMIGLIA · FORMATO CONVENIENZA · DISPONIBILITÀ IMMEDIATA \u003cspan style=\"width: 8px; height: 8px; background: #ff6b6b; border-radius: 50%; display: inline-block; box-shadow: 0 0 0 3px rgba(255,107,107,0.3);\"\u003e\u003c\/span\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003c!-- ══════════════════════════════════════════\n       HERO — Gradiente Blu Dixan \/ Henkel (#003399)\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"background: linear-gradient(160deg, #001e54 0%, #003399 50%, #0055d4 100%); padding: 48px 28px 40px; text-align: center; position: relative; overflow: hidden; border: 1px solid #001e54; border-top: none; border-bottom: 5px solid #d91c1c; margin-bottom: 0;\"\u003e\n\u003c!-- Texture puntini --\u003e\n\u003cdiv style=\"position: absolute; inset: 0; background-image: radial-gradient(rgba(255,255,255,0.06) 1px, transparent 1px); background-size: 28px 28px; pointer-events: none;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- Glow centrale --\u003e\n\u003cdiv style=\"position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%); width: 300px; height: 300px; background: radial-gradient(circle, rgba(0,85,212,0.4) 0%, transparent 70%); pointer-events: none;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- Logo --\u003e\n\u003cdiv style=\"position: relative; z-index: 2; margin-bottom: 22px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/dixan_logo.png?v=1776502567\" alt=\"Dixan Logo\" style=\"max-height: 52px; width: auto; display: inline-block; filter: drop-shadow(0 4px 16px rgba(0,0,0,0.4));\"\u003e\u003c\/div\u003e\n\u003c!-- Etichetta archivio --\u003e\n\u003cdiv style=\"position: relative; z-index: 2; display: inline-block; margin-bottom: 18px;\"\u003e\u003cspan style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; color: #ffffff; letter-spacing: 3px; text-transform: uppercase; border: 1px solid rgba(255,255,255,0.4); padding: 4px 14px; border-radius: 3px;\"\u003eSELEZIONE MAXI FORMATO · FORMULA CLASSICO HENKEL\u003c\/span\u003e\u003c\/div\u003e\n\u003ch1 style=\"position: relative; z-index: 2; font-family: 'Georgia', serif; font-size: 30px; font-weight: bold; color: #ffffff; margin: 0 0 8px 0; line-height: 1.15; text-shadow: 0 2px 20px rgba(0,0,0,0.5); letter-spacing: 1px;\"\u003eDixan Classico Polvere 5,5 kg\u003c\/h1\u003e\n\u003cp style=\"position: relative; z-index: 2; font-family: 'Courier New', monospace; font-size: 13px; color: rgba(255,255,255,0.85); margin: 0 0 24px 0; letter-spacing: 2px; text-transform: uppercase;\"\u003e100 Lavaggi · Pulito Profondo · Attivo a Freddo\u003c\/p\u003e\n\u003c!-- Badge stato --\u003e\n\u003cdiv style=\"position: relative; z-index: 2; display: inline-flex; gap: 10px; flex-wrap: wrap; justify-content: center;\"\u003e\n\u003cspan style=\"background: rgba(217,28,28,0.95); border-radius: 4px; padding: 6px 14px; font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #ffffff; letter-spacing: 1px; text-transform: uppercase;\"\u003e🧼 FUSTONE 100 MISURINI\u003c\/span\u003e \u003cspan style=\"background: rgba(255,255,255,0.15); border: 1px solid rgba(255,255,255,0.3); border-radius: 4px; padding: 6px 14px; font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #ffffff; letter-spacing: 1px; text-transform: uppercase;\"\u003e♻️ CARTONE PAP 20 RICICLATO\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ══════════════════════════════════════════\n       INTRO EDITORIALE — Tono Autorità del Settore\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"background: #fafafa; border: 1px solid #e0e0e0; border-top: none; padding: 32px 28px 28px; text-align: center; margin-bottom: 24px; position: relative;\"\u003e\n\u003cspan style=\"font-family: 'Georgia', serif; font-size: 72px; color: #003399; position: absolute; top: 4px; left: 20px; opacity: 0.08; line-height: 1; pointer-events: none;\"\u003e\"\u003c\/span\u003e\n\u003cp style=\"font-family: 'Georgia', serif; font-size: 18px; font-style: italic; color: #2c3e50; line-height: 1.8; margin: 0; position: relative; z-index: 1;\"\u003eLa massima espressione della detergenza chimica in polvere: \u003cstrong style=\"font-style: normal; color: #003399;\"\u003erimozione delle macchie in profondità\u003c\/strong\u003e e brillantezza assoluta dei tessuti, per garantire un igiene impeccabile \u003cstrong style=\"font-style: normal; color: #d91c1c;\"\u003egià nei cicli a basse temperature\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cspan style=\"font-family: 'Georgia', serif; font-size: 72px; color: #003399; position: absolute; bottom: -16px; right: 20px; opacity: 0.08; line-height: 1; pointer-events: none;\"\u003e\"\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- ══════════════════════════════════════════\n       MEDIA GRID — Vetrina Prodotto\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr; gap: 6px; margin-bottom: 28px; border-radius: 14px; overflow: hidden; box-shadow: 0 12px 40px rgba(0,51,153,0.15); background: #ffffff; padding: 20px; text-align: center;\"\u003e\n\u003cdiv style=\"overflow: hidden; background: #ffffff; border-radius: 8px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/Dixan_fustino_classico_100.png?v=1786093941\" alt=\"Dixan Classico Detersivo Polvere Fustone 5,5 kg\" style=\"max-width: 480px; width: 100%; height: auto; display: inline-block; border-radius: 12px; filter: drop-shadow(0 8px 20px rgba(0,0,0,0.08));\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ══════════════════════════════════════════\n       BENEFIT GRID 2×2 — Problema → Soluzione → Beneficio\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-bottom: 28px;\"\u003e\n\u003cdiv style=\"background: #f0f4f8; border: 1.5px solid #d1d9e6; border-top: 4px solid #003399; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e🧼\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #003399; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eTecnologia Pulito Profondo\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #4b5563; margin: 0; line-height: 1.5;\"\u003eSconfiggi lo sporco ostinato grazie alla formula con sbiancanti a base di ossigeno che penetrano nelle fibre eliminando l'ingiallimento.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f0f4f8; border: 1.5px solid #d1d9e6; border-top: 4px solid #003399; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e❄️\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #003399; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eAzione Attiva a Freddo\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #4b5563; margin: 0; line-height: 1.5;\"\u003eRiduci i consumi in bolletta lavando efficacemente a basse temperature e nei cicli brevi, senza rinunciare ad un'igienizzazione totale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f0f4f8; border: 1.5px solid #d1d9e6; border-top: 4px solid #003399; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e✨\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #003399; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003eFreschezza Igienica Integrata\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #4b5563; margin: 0; line-height: 1.5;\"\u003eElimina i cattivi odori persistenti dal cestello e dona ai capi una fragranza fresca e duratura ad ogni singolo lavaggio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #fff5f0; border: 1.5px solid #ffccaa; border-top: 4px solid #d91c1c; border-radius: 12px; padding: 20px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 26px; margin-bottom: 8px;\"\u003e📦\u003c\/div\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 11px; font-weight: bold; color: #d91c1c; text-transform: uppercase; letter-spacing: 1px; margin: 0 0 6px 0;\"\u003ePackaging in Cartone PAP 20\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #4b5563; margin: 0; line-height: 1.5;\"\u003eSostieni l'ambiente con il fustone ecologico in fibra riciclata all'80%, completamente smaltibile nella raccolta differenziata della carta.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ══════════════════════════════════════════\n       AI SEARCH MAGNET — SEO Generativa (45-55 parole)\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"margin-bottom: 28px; padding: 0 4px;\"\u003e\n\u003cdiv style=\"border-top: 3px solid #d91c1c; padding-top: 18px; margin-bottom: 14px;\"\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 3px; text-transform: uppercase; color: #d91c1c; margin: 0 0 4px 0;\"\u003eAnalisi Tecnica del Prodotto\u003c\/p\u003e\n\u003ch2 style=\"font-family: 'Georgia', serif; font-size: 22px; font-weight: bold; color: #003399; margin: 0; line-height: 1.2;\"\u003eSoluzione Detersivo in Polvere per Bucato Industriale e Domestico\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 15px; color: #374151; line-height: 1.85; margin: 0;\"\u003eIl detersivo in polvere Dixan Classico 5,5 kg risolve l'esigenza di igienizzazione profonda e rimozione macchie difficili sul bucato bianco e colorato. Ideale per la lavaggio ad alta efficienza a freddo o in cicli brevi, garantisce 100 lavaggi impeccabili, protezione contro i cattivi odori in lavatrice e massima convenienza economica grazie al formato fustone in cartone riciclabile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ══════════════════════════════════════════\n       SCHEDA TECNICA — Righe alternate UCP\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"margin-bottom: 28px;\"\u003e\n\u003cdiv style=\"border-top: 3px solid #003399; padding-top: 16px; margin-bottom: 14px;\"\u003e\n\u003ch3 style=\"font-family: 'Georgia', serif; font-size: 18px; font-weight: bold; color: #003399; margin: 0;\"\u003eSpecifiche Tecniche\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 14px; overflow: hidden; border-radius: 10px; box-shadow: 0 4px 20px rgba(0,51,153,0.08);\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #003399;\"\u003e\n\u003cth style=\"padding: 12px 16px; text-align: left; font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #ffffff; width: 42%;\"\u003eSpecifica\u003c\/th\u003e\n\u003cth style=\"padding: 12px 16px; text-align: left; font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #ffffff;\"\u003eDettagli Tecnici\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #003399;\"\u003eBrand \u0026amp; Produttore\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #4b5563;\"\u003eDixan (Henkel S.p.A.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f8fafc;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #003399;\"\u003eFormato \u0026amp; Resa\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #4b5563; font-weight: bold;\"\u003eFustone 5,5 kg \/ 100 Misurini Standard\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #003399;\"\u003eFormulazione Chimica\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #4b5563;\"\u003ePolvere con Sbiancanti a base di Ossigeno\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f8fafc;\"\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; font-weight: bold; color: #003399;\"\u003eTemperatura d'Uso\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; border-bottom: 1px solid #f1f5f9; color: #4b5563;\"\u003eEfficace a freddo e fino a 90°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 13px 16px; font-weight: bold; color: #003399;\"\u003eSostenibilità Imballo\u003c\/td\u003e\n\u003ctd style=\"padding: 13px 16px; color: #4b5563;\"\u003eCartone PAP 20 (80% Fibra Riciclata)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- ══════════════════════════════════════════\n       EXPERT BOX — Sfondo crema + Firma Avella\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"background: #fdf8f0; border-top: 4px solid #d91c1c; border-radius: 0 0 12px 12px; padding: 24px 22px; margin-bottom: 28px; box-shadow: 0 4px 16px rgba(0,0,0,0.06);\"\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: auto 1fr; gap: 16px; align-items: start;\"\u003e\n\u003cdiv style=\"width: 46px; height: 46px; background: linear-gradient(135deg, #003399, #001e54); border-radius: 50%; text-align: center; line-height: 46px; font-size: 22px; flex-shrink: 0; color: #ffffff;\"\u003e🧺\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #d91c1c; margin: 0 0 4px 0;\"\u003eConsiglio Tecnico · Avella Magazzini\u003c\/p\u003e\n\u003cp style=\"font-family: 'Georgia', serif; font-size: 16px; font-weight: bold; color: #003399; margin: 0 0 12px 0;\"\u003eL'ESPERTO CONSIGLIA: CALIBRAZIONE DEL DOSAGGIO MECCANICO E DUREZZA ACQUA\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #374151; margin: 0 0 12px 0; line-height: 1.7;\"\u003eI detersivi in polvere ad alta concentrazione come Dixan Classico basano la loro efficacia smacchiante sull'attivazione ottimale dei tensioattivi e degli sbiancanti a base di ossigeno. Per un carico standard da 4-5 kg con acqua di media durezza, la dose di riferimento è 85 ml (pari a 55 grammi di prodotto). In presenza di acque ad elevata durezza (oltre i 25°f), è necessario incrementare il dosaggio di 65 ml per neutralizzare l'azione bloccante dei sali di calcio e magnesio, che ridurrebbero la resa pulente. Si consiglia di immettere la polvere nella vaschetta principale prima del lavaggio oppure di discioglierla completamente in caso di bucato a mano (50 ml in 10 litri d'acqua) per evitare la formazione di depositi concentrati sui tessuti delicati.\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #92400e; font-style: italic; margin: 0;\"\u003e— Reparto Tecnico Avella Magazzini · Operativi dal 1950\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ══════════════════════════════════════════\n       TRUST FOOTER — Dati identificativi e garanzie\n       ══════════════════════════════════════════ --\u003e\n\u003cdiv style=\"background: #003399; border-radius: 12px; padding: 20px 22px; display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-bottom: 10px;\"\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.45); margin: 0 0 8px 0;\"\u003eSpedizione \u0026amp; Servizio\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #ffffff; margin: 0;\"\u003e🚀 Spedizione Rapida 24\/48h da Gragnano\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: rgba(255,255,255,0.6); margin: 4px 0 0 0;\"\u003e📦 Imballaggio Rinforzato Protezione Fustone\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.45); margin: 0 0 8px 0;\"\u003eDati Identificativi\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #ffffff; margin: 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Dixan (Henkel)\u003c\/p\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 12px; color: rgba(255,255,255,0.8); margin: 4px 0 0 0;\"\u003eEAN: 8015100580958\u003c\/p\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 12px; color: rgba(255,255,255,0.8); margin: 2px 0 0 0;\"\u003eSKU: DIX-CLA-POL-55K\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Firma Avella --\u003e\n\u003cdiv style=\"text-align: center; padding: 16px 0 8px;\"\u003e\n\u003cp style=\"font-family: 'Courier New', monospace; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #003399; margin: 0; opacity: 0.75;\"\u003eAvella Magazzini · Gragnano · Custodi della Tradizione dal 1950\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dixan (Henkel)","offers":[{"title":"Default Title","offer_id":57246140367113,"sku":"DIX-CLA-POL-55K","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/2381\/2873\/files\/Dixan_fustino_classico_100.png?v=1786093941","url":"https:\/\/avellamagazzini.com\/products\/dixan-classico-detersivo-polvere-5-5-kg-100-lavaggi-pulito-profondo-smacchia-ed-efficace-a-freddo","provider":"Avella Magazzini","version":"1.0","type":"link"}